RSL

Designpunkt crew:
Maria Petrova—Direction, Design
Arseny Arkatov—Logo, Lettering
Andrey Preobrazhensky—Creative, Copywriting

We designed the RSL brand identity for the IFLA WLIC 2019 World Library and Information Congress in Athens, Greece. Central to the project was the creative concept "Every Letter Matters," which we incorporated into the overall design. Additionally, we proposed revisions to the English-language logo, including adjustments to the sign and font.

Subsequently, we adapted these changes for the cyrillic version of the logo and extended the identity to a range of souvenir products.