Robokassa

Designpunkt crew:
Maria Petrova—Direction, Design
Alexander Koltsov—Lettering

Robokassa is a service for accepting payments and managing online sales. The company has been around since 2002, and in 2024, we started a complete redesign of the entire brand architecture.

For the main brand, we created a fully typographic logo. The key element is a parallelogram based on the first letter “r.” This shape is multifunctional: it forms the base of the visual style, serves as a short version of the logo (used for avatars, app icons, etc.), and works as a symbol for sub-brands.

Thanks to its simplicity, the parallelogram can be used in many ways across the visual identity—such as a container for photos and illustrations or a standalone graphic element. This single shape allows for a wide range of creative applications, making the brand identity flexible and rich. That’s especially important for large brands with many communication channels.