Logotype and Identity for Mors Architects
The goal was to create a flexible, memorable identity that captures attention without overshadowing the agency’s diverse portfolio. The design serves as a universal backdrop, a canvas that adapts to various projects, styles, and color schemes.
Archipunkt Typeface
We designed the Archipunkt font as a central element of the visual identity. This unique typeface appears in every layout, seamlessly integrating with any project. Its narrow letterforms contrast with broad, rounded shapes, evoking the architectural fonts of the Soviet era—designed for ease of creation with a ruler and compass. The font is versatile, present in every aspect of the brand, from the logotype to the broader design system.
But the logo goes a little further. It has an architectural ability to deconstruct into basic geometric forms. As letters are folded intro words, these elements are folded intro the language of architecture.