A comprehensive case study on developing a brand of children’s goods. This project took us through the entire journey, from brand strategy to crafting the identity and mascot. Initiated in 2019, the project was paused for a year due to COVID but was ultimately brought to a successful completion.

Först is a brand of stylish school bags with Scandinavian roots. The “blown” shape of the logo, featuring soft curves, evokes the image of a backpack while embodying the essence of hygge—comfort, coziness, and well-being.

Motto: Först i skolan (First in school / First in studies — Swedish).